Created a content design system by collaborating with designers, teachers and admin →
optimized content creation process by 20%.
3 mos / Summer Project
my role — Lead Content Designer + UX Researcher
context
Problem
Students struggled to stay focused due to a low engaging learning experience.
Outcome
So I made a conversational content design to enhance user engagement and satisfaction.
A case study shows that conversational content boosts student engagement by making them feel more involved and invested in their learning.
to achieve this, I did the project in three folds…
Method
1
First, I spoke to folks and learnt about their challenges in creating content.
Course Designers
Teachers
Administrators
Interviews helped me learn that —
Course Designers lack guidelines and need repetitive training.
Limited resources to automate content creation.
2
Second, I conducted a course content audit.
The Content Audit helped me learn that —
Leverage points of interaction to make it conversational.
Information is better conveyed with simple words.
3
And finally, I identified interaction points that would increase content engagement.
Thematic Analysis helped me learn that —
Include visual indications to improve learning.
Impact of calculated typography and content is higher.
Example
The Content Design System guides course designers to build conversation with students through content and improve engagement—
Voice & Tone
Friendly, approachable, and supportive.
Don't
Use vague titles like “Purpose.”
Do
Use clear titles such as What Are We Doing and Why? to provide context.
Don't
Label steps simply as “Instructions.”
Do
Use titles like How to Get Started or Steps to Complete to make guidance more inviting.
Don't
Say “Submission Guidelines” without additional context.
Do
Use How to Submit Your Work to make it clear and student-friendly.
Content that talks
Added a personality that balances conversation with warmth, clarity, and encouragement — making challenging material approachable and supportive.
Warm
Communicates with empathy to create a sense of support.
Honest
Uses straightforward language, promoting trust and transparency.
Encouraging
Offers positive reinforcement, particularly with challenging content.
Knowledgeable but Approachable
Balances authority with friendliness, making students comfortable asking for help.
Responsive
Adjusts tone based on context, whether guiding through complex content or offering friendly check-ins.
Language
Positive language and inclusive styles to enhance clarity, creating a welcoming and supportive environment.
Positive Language: Emphasize what students can achieve.
Don't
Avoid missing deadlines to keep up.
Do
Stay on track by submitting on time!
Conversational Style: Use direct address (you) while maintaining professionalism.
Don't
The assignment must be completed by all students.
Do
You’ll need to complete this assignment to move on to the next lesson.
Last Update: 05.23.25
Made with iteration & feedback
© Sanskriti Bhatnagar 2025