Transforming Nashville CARES Website for Greater User Impact
My Role
UX Designer
Timeline
3 months
Platform
Axure RP
Project Type
Academic - Z515 - Information Architecture
Nashville CARES is a nonprofit organization dedicated to empowering individuals impacted by HIV/AIDS through services like healthcare, advocacy, and education. However, the website's structure was overwhelming, with unorganized information, and inconsistent navigation.
Information Architecture for Nashville CARES
01
The website struggled with unstructured information and poor navigation.
Introduced a structured, audience-based organization, prioritizing user pathways.
Audience-Based Organization
Tailored sections to meet the needs of patients, advocates, and donors, ensuring relevance and clarity.
Before
After
Explore Our Story
Leadership
CARES in the News
Find Support
Empowerment Program
My House Program
Client Services
Education
Get Medical Care
HIV Care
HIV FAQs
Gender-Affirming Healthcare
Primary Care
Make an Impact
Volunteer Opportunities
Other Ways to Give
Improved Navigation
Streamlined the navigation bar for easier access to key resources and user pathways.
Before
After
Reduced Information Overload
Combined and reorganized content to eliminate redundancies and present information more effectively.
Information Architecture for Nashville CARES
02
I sought to redesign Nashville CARES for Patient-Centric Access and Clarity.
How might we simplify navigation and organize content to create an intuitive and supportive experience for Nashville CARES’ diverse users?
By addressing redundancies and reducing information overload, the new structure ensures users can quickly and intuitively access critical resources. These changes align the website with Nashville CARES’ mission, making it more accessible and engaging for its diverse audience.
Content Audit and Analysis
Conducted a comprehensive audit to identify gaps, redundancies, and outdated information.
Collaborated with stakeholders to define a clear, supportive tone of voice.
Information Architecture Redesign
Reorganized the site structure based on task and audience-driven pathways.
Introduced categories tailored to user needs.
Iterative Prototyping and Feedback
Created wireframes to map the new user journey.
Incorporated feedback from stakeholders and tested prototypes for usability.
Information Architecture for Nashville CARES
03
Streamlining content and navigation for a seamless user experience.
Users struggled to locate critical resources due to unorganized and overlapping content.
Restructured content into audience-specific sections and task-based categories.
Navigation bar lacked coherence and prioritized less relevant content.
Streamlined the navigation bar to highlight key actions and resources.
Repetitive and poorly consolidated information created unnecessary cognitive load
Combine overlapping content, reduce redundancies, and present concise, targeted information.
Information Architecture for Nashville CARES
04
What did I learn?
Streamlining navigation and organizing content around user needs dramatically improves accessibility and overall user satisfaction.
Tailoring content and pathways for specific audiences ensures that diverse user groups feel supported and understood.
A cohesive approach to content, tone, and design creates a seamless experience that fosters trust and usability.
Information Architecture for Nashville CARES
05
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Last Update: 01.06.31 © Sanskriti Bhatnagar 2025
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