I asked AI to analyze my Personal Data across Platforms, Here's What it Found.
a data story written by Claude Cowork, edited by Sanskriti.
I was curious to understand my own career story with real data — not memory, not narrative, but evidence. So I ran a cross-platform analysis across 5+ data sources spanning 12 years of work.
Data sourced from my personals:
Who Am I ?
Started as a Fashion Designer from New Delhi, now a Product Designer in Seattle, WA. Trained to see form & function as inseparable, who pivoted into digital design because I realized that the systems that shape how people understand the world — products, content, information — were as designable as a garment.
I spent 3 years building eCommerce systems that served 800k people, then went back to school to understand why those systems worked or failed at a cognitive level. I came out the other side building my own AI product, researching how expertise lives in people's heads, and writing about the intersection of design and intelligence with a voice that took 12 years to develop.
I am always an artist first — It's not a contradiction, rather the most accurate thing on any of my platforms.
My Career Timeline
Era 1 — The Fashion Foundation (2014–2019)
5 years of fashion design education at Pearl Academy (Nottingham Trent University). This era established the foundational design sensibility — the belief that aesthetics and function are inseparable, the documentation instinct, and the visual vocabulary that persists through every era that follows. The pattern-making process book of 2016 and the Healthwise 14-section documentation of 2024 are the same impulse, eight years apart.
Era 2 — Brand & eCommerce (2019–2023)
4 years of brand design, UX, and eCommerce at scale. The headline: +34% CVR and $1.2M revenue impact for The Ayurveda Experience through a full design system, IA overhaul, and personalization features built on 83+ user interviews. The sales pages failure in 2023 — visual redesign without user research that didn't convert — is documented as a case study. That failure established the research-first principle that shapes every project since.
Era 3 — The HCI Pivot (2023–2025)
2 years in Grad school at Indiana University Bloomington, combined with three concurrent roles. The era that gave the eCommerce instincts an academic framework — formal HCI methods, healthcare UX, information architecture, content design, and a writing voice that had been latent for years. The Healthwise digital teach-back framework (1.8M+ patients). Nashville CARES IA redesign. IU High School content design system. 23 published Medium posts.
Era 4 — The AI-Builder (2025–present)
The convergence era. All prior threads arrive simultaneously: design craft, writing voice, AI skills, entrepreneurial intent, research discipline. Built copalm.ai (Copalm, Corp.) from a graduate capstone into a registered company with 53+ users and 523+ build iterations in Lovable & Figma.
My Design Values — Extracted from Data
These aren't values I wrote for a portfolio. They emerged from analysing 12 years of work across 9 platforms. Each one has a documented origin.
Research Before Assuming
Every project that worked started with research. The one that didn't was the TAE sales pages (2023) which was visual redesign without user diagnosis. It failed. The lesson became a career-wide principle: understand the problem before designing the solution.
Form and Function Are Inseparable
From fashion design, a garment that doesn't work on a body is failed design, no matter how beautiful. This transfers directly to an interface that looks good but fails the UX is still poor design.
Embrace Failure
The TAE sales pages failure is a published case study. The Healthwise documentation admits where digital cannot replace clinical judgment. Transparency about what didn't work isn't a rhetorical move — it's how design thinking works.
Mediums Change Meaning
The most counterintuitive Healthwise finding: "'To repeat' becomes intimidating when it is not in person." Digital teach-back isn't just teach-back on a screen — the medium changes the emotional experience entirely. Different media give you different knowledge about your own design.
Stay Close to the Problem
Copalm pivoted 3 times in 16 months — each time because staying close to the research revealed that a prior assumption was wrong. The product that launched was not the product initially designed. That difference was only possible because the research never stopped.
Design Is Better Built Together
Healthwise worked because nurses, patients, and product managers were all in the research. The IU High School content design system works because it enables other creators, not just me.
The best design outlives the designer who made it.
My Impact explained in Metrics
Project
Metric
The Ayurveda Experience
+34% CVR — 18% to 34%
$1.2M revenue impact
−26% bounce rate
+17% return customers
83+ user interviews analyzed from 800k users
Healthwise Teach-Back
1.8M+ patients on Healthwise platform
IUHS Content System
+20% content creation efficiency
Copalm, Corp.
53+ sign-ups
523+ build iterations
23+ interviews
25% usability improvement
User Populations I've catered to
Across every project, the user population is consistent: people with high-stakes information needs and low tolerance for bad design.
Project
Metric
What's at Stake
The Ayurveda Experience
Women 40+,
navigating unfamiliar Ayurvedic products
Wrong product →
no benefit, lost trust
Nashville CARES
HIV/AIDS patients seeking healthcare and support
Navigation failure →
missed care
Healthwise
Medical patients processing clinical information
Forgotten information →
real clinical consequences
IU High School
At-risk online learners
Disengagement →
student dropout
Copalm, Corp.
SMEs with undocumented expertise
Knowledge loss →
organizational failure
This isn't a coincidence in the project list. It's an orientation — toward users who most need design to work correctly, and who have the most to lose when it doesn't.
My Skill Evolution in Design
Era 1 — established:
Visual composition
Colour and typography
Documentation instinct
Pattern making
Research
Naming and narrative
Era 2 — growing:
Brand identity
Atomic design systems
eCommerce UX
Qualitative user research
User Interviews
A/B testing
Shopify / Typeform
Email strategy
Era 3 — evolving:
HCI methodology
Literature review
Thematic analysis
Journey mapping
Usability testing
Information architecture
Content design
Healthcare UX
Academic writing
Era 4 — solidifying:
AI data annotation
Design-in-code
API integration
LLM integration
0-to-1 founding
Build-in-public
My Identities found through Content across Platforms
Each platform captures a different part of the same story. None of them alone tells the whole story.
Platform
How I Present
What It Does
Credentials
+ career history
Proof of Work
Research archive
+ mood boards
Idea Sourcing
Medium
Intellectual processing
+ voice
Thinking in Public
Behance
10-year visual archive
Visual Design Record
X
Live Thinking
+ design ideas
Unfiltered Present
My Roles & Projects
Role
Entity
Period
Product Designer
Copalm, Corp.
July 2025 - Present
Product Design Fellow
Handshake AI
Oct 2025 - Apr 2026
Product Design Specialist
IU Shoemaker
Innovation Center
Sep 2024 - Apr 2025
Product Designer
WebMD Ignite
(prev Healthwise)
Jan 2024 - Apr 2024
Course Content Specialist
IU High School Online
Sep 2023 - Apr 2026
Product Designer
Transformative Ventures
Nov 2020 - Jul 2023
Visual Designer
esoverse.studio
Apr 2019 - Oct 2020
Education
MS HCI/d
Indiana University
Bloomington
Aug 2023 - May 2025
BA Fashion Design
Nottingham Trent
University
Aug 2014 - May 2018
Summary
The pattern that emerges from 12 years across 9 platforms isn't complicated.
A designer with deep research instincts, a consistent orientation toward users who most need clarity, and a set of skills that have accumulated without replacement across 4 distinct eras. The fashion experience didn't leave when the pivot to digital began. The eCommerce scale didn't leave when academic research began. The research rigour didn't leave when the AI building began.
I design for the long term, in systems that outlive the project that created them. I document the failure as carefully as the success. I stay close enough to the problem to let it keep surprising me.
That's 12 years in 1 page. The data agrees.
Last Update: 12.05.2026
Made with iteration & feedback
© Sanskriti Bhatnagar 2026