my love for art and clothing enabled me to pursue a career in fashion. i completed my bachelor of arts from nottingham trent university. while I learnt about how aesthetics made an impact on humans, I was curious to understand functionality. so I moved to web experiences in e-commerce to understand user behavior online. i solved problems through content, visuals and UX. to dive into it further, I started learning about user research and content design as a masters student in human-computer interaction/design from indiana university — which brought me back to aesthetics as a user experience designer.