life — broadly defined.
my journey is UX started with a deep curiosity in making artifacts functional and aesthetic.
my love for art and clothing enabled me to pursue a career in fashion. while I learnt about how aesthetics made an impact on humans, I was curious to understand functionality. so I moved to web experiences in e-commerce to understand user behavior online. to dive into it further, I started learning about user research and content design as a masters student — which brought me back to aesthetics as a user experience designer.
my experiences include building for healthcare, creating learning experiences asynchronously, and developing UX for engagement in e-commerce.
my recent work involves creating a co-writing thought partner — copalm for instructional designers, enabling creative writing and thinking skills.
my journey in design
I started as an artist to find my way in experiences
I used shapes and colors to express ideas in a variety of formats.
2012
this led me to move beyond paper and explore clothing.
2016
as a fashion design undergrad, I created esoverse as a way to explore my social identity (mostly introversion).
2018
and when the pandemic hit, I finally absorbed the gravity of my art.
2020
exploring further, I met web design and we were friends for a long time.
when I started working with websites, I stumbled on user experiences.
and now? I am learning about AI and instructional design.
what I do
UX design, content & research.
prototyping & usability tests
information architecture
instructional design, systems design and interaction design
content writing + strategy
what I am learning to do
what is agentic AI in UX?
languages such as python & javascript
differences in creating instructions in pedagogy & andragogy
how to make the perfect mutton curry.
my experiences
UX Design Specialist — Indiana University Shoemaker Innovation Centre
UX Designer — WebMD Ignite (formerly Healthwise)
Content Designer — Indiana University High School Online
UX, Visual Designer — The Ayurveda Experience
Web Designer — Self-Employed, esoverse
Assistant Designer — The Orange Sand
Last Update: 06.11.25
Made with iteration & feedback
© Sanskriti Bhatnagar 2025